Connecting with your Customers in a Virtual World

Our world has changed a lot in the past year. For businesses, keeping customers interested and invested is crucial. Although this may not pose a problem for companies established and operating online before the pandemic, it presents a challenge for companies that rely on face-to-face interaction with their clients and business partners, primarily at tradeshows and conferences. 

 With the right tools, some creative thinking, and a dynamic team to guide you through the process, your business can successfully create an online presence to maintain close connections with your customers, virtually. 

Helping Build Connections
At Exhibit Solutions, our job is to facilitate connections on and off the event floor. Whether your goals include training, building relationships, or social media engagement, we offer you something we have produced successfully over the past 30 years – a high quality, customizable, and innovative space for your events. And now it comes in a virtual format!

How ARAUCO stayed connected with their clients during the pandemic.
Arauco wanted to stay connected, engaged, and relevant during this time of social distancing.
To help them achieve this goal, we produced a virtual booth for them as part of a 2020/2021 Design Launch campaign. Their virtual experience was based on the exhibit we designed and fabricated for their in-person trade shows.

The virtual experience enabled visitors to explore the booth anytime, and from anywhere. They could learn about Arauco’s programs, access product information and discover new designs.

Here is the promotional reel they used to invite clients and prospective customers to their virtual booth.

If you would like to know how you can engage with your customers using a virtual experience
please contact us - We’d love to hear from you.

Virtual Exhibit Experience - COMING SOON

We are excited to announce that Virtual Exhibit Experiences are COMING SOON to Exhibit Solutions.
To receive an update when we go live please sign-up here.

Our team has been working hard on a service that will once again connect you with your customers. It will allow them to experience your products in an engaging and interactive way.

Over the last few years, exhibit companies had started offering hybrid exhibits, or hybrid solutions (a combination of a physical exhibit structure for trade shows combined with a digital version). While it has been a great addition to create sales and marketing opportunities, it has become even more relevant over the past six months. With the Covid-19 pandemic forcing in-person events and tradeshows to come to a stop, events have pivoted to virtual fairs or virtual tradeshows.

There are many virtual event platforms like VFairs and CVENT that have the capabilities to host virtual job fairs and trade shows successfully. We are not competing with existing platforms. What Exhibit Solutions offers is something we've produced successfully over the last 30 years; a high-quality, customisable, innovative, and engaging solution for client’s trade show booths. It will now simply include a solution for the digital realm.

Our virtual exhibit experience will be available as a link that can be embedded in an existing platform, or accessed as a click-able link (like any other webpage). It will be accessible from most mobile and web browsers so you or your clients will not have to download any additional software.

Our Virtual Exhibit page will be up and running in the next ten days. If you would like to review the capabilities, the costs, and even explore a virtual tour for yourself, we can keep you posted.
Sign-up at www.exhibit-solutions/virtual .

The Benefits of a Virtual Exhibit

The COVID-19 pandemic has significantly impacted live events across the world, and we wondered if this meant the end of in-person events and trade shows. Are Event Managers moving strictly to a virtual event scenario with Zoom or Teams meetings leading the way? How will companies market their products, now and post Coronavirus? We asked our Sales and Marketing Manager, Alexandra Kral, for her thoughts on the rise of virtual events and virtual exhibits.  

Alex felt there were many benefits for companies to host a virtual exhibit experience while in-person events are in a holding pattern (and as a complementary solution when people are back on the trade show floor). She says that "...our world is changing; the way customers want to interact with products and how they consume information is evolving. We need to look at ways to meet those demands and provide experiences that cater to those needs; in-person or virtually." 

She talked about three benefits of a virtual experience:

• Show locations or travel restrictions no longer limit attendees

• An online platform increases sales opportunities (the virtual exhibit can be accessed online long before or beyond the official event dates)

• A virtual experience gives clients a new way to interact and engage with products or services

"We've already started seeing our industry offer more interactive events and virtual experiences. At Exhibit Solutions, we leverage the exhibit designs and renderings created for our clients to develop a virtual booth experience. We design and create 3D environments where visitors can watch avatars give demos, play video messages from the CEO, and actively explore services or new products.

Whatever the reason a prospective client is not able to attend a live event, you can always invite them to visit your booth virtually. These customers will be able to access information in a new way and explore solutions that may otherwise be overlooked on a traditional website. 

Companies can improve their sales process and extend their marketing channels beyond the confines of a physical space or time-constrained event. Businesses should consider the opportunity for conversion in a virtual space. 

Also, not every introvert wants to attend a busy tradeshow and compete for face-to-face time with a salesperson. They want to request information and ask questions on their terms. A virtual experience with access to spec sheets, videos, and online demos gives them just that.  

Ultimately, my feeling is that you can not replace the in-person experience. What I am saying is that the way customers want to interact with products and how they consume information is evolving. We need to look at ways to meet those needs and provide experiences that cater to those demands; face-to-face or virtually."

It sounds like the virtual event experience may be here to stay. Marketing efforts are focused on earning a customer's time and attention. Virtual meetings, webinars, virtual exhibits, and virtual experiential initiatives, are all part of the (not so) new tools available to successfully market your company and products in a post-COVID world.