Virtual Exhibit Experience - COMING SOON

We are excited to announce that Virtual Exhibit Experiences are COMING SOON to Exhibit Solutions.
To receive an update when we go live please sign-up here.

Our team has been working hard on a service that will once again connect you with your customers. It will allow them to experience your products in an engaging and interactive way.

Over the last few years, exhibit companies had started offering hybrid exhibits, or hybrid solutions (a combination of a physical exhibit structure for trade shows combined with a digital version). While it has been a great addition to create sales and marketing opportunities, it has become even more relevant over the past six months. With the Covid-19 pandemic forcing in-person events and tradeshows to come to a stop, events have pivoted to virtual fairs or virtual tradeshows.

There are many virtual event platforms like VFairs and CVENT that have the capabilities to host virtual job fairs and trade shows successfully. We are not competing with existing platforms. What Exhibit Solutions offers is something we've produced successfully over the last 30 years; a high-quality, customisable, innovative, and engaging solution for client’s trade show booths. It will now simply include a solution for the digital realm.

Our virtual exhibit experience will be available as a link that can be embedded in an existing platform, or accessed as a click-able link (like any other webpage). It will be accessible from most mobile and web browsers so you or your clients will not have to download any additional software.

Our Virtual Exhibit page will be up and running in the next ten days. If you would like to review the capabilities, the costs, and even explore a virtual tour for yourself, we can keep you posted.
Sign-up at www.exhibit-solutions/virtual .

The Benefits of a Virtual Exhibit

The COVID-19 pandemic has significantly impacted live events across the world, and we wondered if this meant the end of in-person events and trade shows. Are Event Managers moving strictly to a virtual event scenario with Zoom or Teams meetings leading the way? How will companies market their products, now and post Coronavirus? We asked our Sales and Marketing Manager, Alexandra Kral, for her thoughts on the rise of virtual events and virtual exhibits.  

Alex felt there were many benefits for companies to host a virtual exhibit experience while in-person events are in a holding pattern (and as a complementary solution when people are back on the trade show floor). She says that "...our world is changing; the way customers want to interact with products and how they consume information is evolving. We need to look at ways to meet those demands and provide experiences that cater to those needs; in-person or virtually." 

She talked about three benefits of a virtual experience:

• Show locations or travel restrictions no longer limit attendees

• An online platform increases sales opportunities (the virtual exhibit can be accessed online long before or beyond the official event dates)

• A virtual experience gives clients a new way to interact and engage with products or services

"We've already started seeing our industry offer more interactive events and virtual experiences. At Exhibit Solutions, we leverage the exhibit designs and renderings created for our clients to develop a virtual booth experience. We design and create 3D environments where visitors can watch avatars give demos, play video messages from the CEO, and actively explore services or new products.

Whatever the reason a prospective client is not able to attend a live event, you can always invite them to visit your booth virtually. These customers will be able to access information in a new way and explore solutions that may otherwise be overlooked on a traditional website. 

Companies can improve their sales process and extend their marketing channels beyond the confines of a physical space or time-constrained event. Businesses should consider the opportunity for conversion in a virtual space. 

Also, not every introvert wants to attend a busy tradeshow and compete for face-to-face time with a salesperson. They want to request information and ask questions on their terms. A virtual experience with access to spec sheets, videos, and online demos gives them just that.  

Ultimately, my feeling is that you can not replace the in-person experience. What I am saying is that the way customers want to interact with products and how they consume information is evolving. We need to look at ways to meet those needs and provide experiences that cater to those demands; face-to-face or virtually."

It sounds like the virtual event experience may be here to stay. Marketing efforts are focused on earning a customer's time and attention. Virtual meetings, webinars, virtual exhibits, and virtual experiential initiatives, are all part of the (not so) new tools available to successfully market your company and products in a post-COVID world.

Summer Projects: New Custom Exhibit Build In Progress

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In the midst of a 30'x75' custom #booth build for a U.S. #tradeshow at the end of the summer! We can't reveal the #exhibitdesign just yet but updates to follow!! #boothbuilders #exhibitcanada #madeincanada #custommillwork #display #woodwork #canadianmade #customfabrication #tradeshowbooth

A post shared by Exhibit Solutions Inc. (@exhibitcanada) on Jun 3, 2016 at 10:45am PDT

39 Likes, 2 Comments - Exhibit Solutions Inc. (@exhibitcanada) on Instagram: "In the midst of a 30'x75' custom #booth build for a U.S. #tradeshow at the end of the summer! We..."

The International Woodworking Fair: Arauco - Flakeboard

The 2014 International Woodworking Fair was an exciting show for us.  We have worked with Flakeboard for over 15 years but this project was a little different: Arauco recently purchased Flakeboard and this was their first joint show in North America.  Working closely with their Marketing teams during both the design and construction phases, we incorporated their own wood products into the booth.  Here are some photos of the build in our shop & warehouse in Brampton, Ontario:

In our CASE STUDY view show photos and read more about our collaboration with Flakeboard &  Arauco.

Microsoft Canada's Shadow Box Booth

I was just able to get some photos from our newest build - we call it Microsoft Canada's 'Shadow Box' exhibit.  These images are from a recent Future Shop event that took place in downtown Toronto.  Our crew set up this custom designed exhibit in a day (I should have a video of the installation up by next week). The walls are about 10' high and 20' wide.  The white panels are a high gloss laminate - while the back-walls were inspired by "shou-sugi-ban" a Japanese wood burning technique. With only 3 weeks to design and build this booth - everyone was excited to see it come together.

Halo 4 - a success at EB Games 2012

The EB Games Canada show takes place in a different location every year. This year it was held in beautiful Whistler, British Columbia.  With a fantastic booth space (in the Grand Foyer of the Whistler Telus Conference Centre), the exhibit was spread out over almost 80 feet!  We were able to take the whole foyer and turn the space into a complete Halo experience.  We'd also like to thank Pascale at Gadbois Photography for the great photos she took at this event!

A couple of my favorite elements in this booth were the dimensional HALO 4 logos and the HUGE 80" TVs  we used in the XBOX360 area.  

yes - those are 80" TVs

I wish I could have been there - it looked like the attendees had fun (unfortunately I can't share the 'dancing' videos here!) but below is a tour of the booth.