We have been discussing Virtual Experiences over the past few posts and how utilizing this medium is a beneficial tool to connect with your customers and potential clients closely. It also provides your clients with the flexibility to access your information in a new way, learn about your products and services, and interact with your sales team for new inquiries.
The process of launching your own Virtual Experience is a simple one. However, it requires a very considered and strategic approach to ensure it is a success:
OBJECTIVE.
What is your objective with hosting a Virtual Experience? Do you want to sell products, launch new designs, educate prospects, or train existing clients?
AUDIENCE.
Who is your target audience? Is it B2B or B2C? Are you targeting potential customers or hosting an event for current clients?
THE SPACE.
"Where" do you want to host this experience? What visual experience is relevant to your product or service, and what type of space would resonate with your audience? A showroom, a retail store, a tradeshow booth, or a coffee shop?
CONTENT.
What content (videos, PDFs, presentations, data) will you feature? Incorporating interactive elements such as pre-recorded demos or product or service informational videos provides your customers the flexibility to access the information at a time convenient to them.
ENGAGEMENT.
Are additional engagement opportunities important? Chat, live speakers, demo bookings, calls? Customers could connect with your sales, marketing, or management team members with their queries or schedule a meeting instantly.
ACTION.
What action would you like visitors to take? Book a sales meeting, make a purchase, sign up for a course?
The Virtual Experience Realm may seem daunting to some exhibitors. But with a solid checklist that hones in on the key elements that need to be considered, along with a dynamic Exhibit team providing expert advice and design along the way, exhibitors can host an exceptional Virtual Experience for their clients and customers.